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Meet The Team
Contact

Your Riyadh Expo 2030 Partner

Your Riyadh Expo 2030 Partner

Your Riyadh Expo 2030 Partner

Your Riyadh Expo 2030 Partner

Based in Riyadh, JAM brings event safety, talent, and training to the region’s most ambitious mega events and venues.

Our experience spans from Expo 2025 Osaka, Expo 2020 Dubai, COP28, COP16 and more. JAM delivers expert safety, people, and training for world-class events. We bring the expertise and precision that make global moments happen, and we're ready to be your trusted partner for Riyadh Expo 2030

Our Services

Our Services

Our Services

HSE Project Management

Event Safety Consultancy

Occupational Health & Safety Management Systems

Crowd Management

Crowd Modelling

Security Management

MOC/JOC Operations

Event Control Teams

Ongoing HSE Venue Services

Experienced & Vetted Professionals

Individuals & Projects Team

Local & International Talent

Event Staffing

Hosts · Ushers · Promoters

Guest Experience Management

Long Term Consultants

Previous Expo Experience

Global and Regional Talent Pools

Bespoke Courses

Created to Meet Specific Client Needs

Face-to-Face & Virtual Delivery

Accredited Courses

Delivered Face-to-Face Online & E-learning

NEBOSH & Highfield Accredited

Training Centre Locations:

Riyadh // Dubai

Jeddah // NEOM

Moments that defined us

3200+

Projects delivered

Expo 2020 Dubai

FIFA World Cup 2022

Expo 2025 Osaka

8 Years

In the GCC

Projects We've Supported

Projects We've Supported

Projects We've Supported

Expo 2025 Osaka
Expo 2020 Dubai
COP28 UAE
COP16 Riyadh
FIFA World Cup 2022 Qatar
Saudi Arabian Grand Prix F1
Riyadh Season

Meet the Riyadh Expo 2030 Team

Meet the Riyadh Expo 2030 Team

Meet the Riyadh Expo 2030 Team

James Mistry

CEO, JAM Group

James Mistry is a seasoned leader in event safety and workforce operations with over 15 years of experience delivering impactful staffing, safety, and crowd management solutions at major global events. As the founder of JAM Event Services, he is recognized for his strategic foresight, operational excellence, and people-first leadership, building empowered teams and elevating live event experiences.

Meet with James

James Mistry

CEO, JAM Group

James Mistry is a seasoned leader in event safety and workforce operations with over 15 years of experience delivering impactful staffing, safety, and crowd management solutions at major global events. As the founder of JAM Event Services, he is recognized for his strategic foresight, operational excellence, and people-first leadership, building empowered teams and elevating live event experiences.

Meet with James

James Mistry

CEO, JAM Group

James Mistry is a seasoned leader in event safety and workforce operations with over 15 years of experience delivering impactful staffing, safety, and crowd management solutions at major global events. As the founder of JAM Event Services, he is recognized for his strategic foresight, operational excellence, and people-first leadership, building empowered teams and elevating live event experiences.

Meet with James

JAM People

Nikki Kerr

Expo 2030 People Lead

Nikki is an experienced HR & Talent Acquisition leader with vast experience across mega events including Head of Resourcing at Expo 2020 (2019-2022), COP28, London 2012 Olympic & Paralympics and the European Games in Azerbaijan.

JAM People

Nikki Kerr

Expo 2030 People Lead

Nikki is an experienced HR & Talent Acquisition leader with vast experience across mega events including Head of Resourcing at Expo 2020 (2019-2022), COP28, London 2012 Olympic & Paralympics and the European Games in Azerbaijan.

JAM

Nikki Kerr

Expo 2030 People Lead

Nikki is an experienced HR & Talent Acquisition leader with vast experience across mega events including Head of Resourcing at Expo 2020 (2019-2022), COP28, London 2012 Olympic & Paralympics and the European Games in Azerbaijan.

JAM Safety

Ian Hardcastle

Expo 2030 Safety Lead

Ian is a crowd and events safety expert with key roles at Expo 2020, Coca-Cola Arena, and King Abdullah Sports City with experience overseeing safety strategy, live operations, and millions of visitors.

JAM Safety

Ian Hardcastle

Expo 2030 Safety Lead

Ian is a crowd and events safety expert with key roles at Expo 2020, Coca-Cola Arena, and King Abdullah Sports City with experience overseeing safety strategy, live operations, and millions of visitors.

JAM

Ian Hardcastle

Expo 2030 Safety Lead

Ian is a crowd and events safety expert with key roles at Expo 2020, Coca-Cola Arena, and King Abdullah Sports City with experience overseeing safety strategy, live operations, and millions of visitors.

JAM Training

Eoghan Gill

Expo 2030 Training Lead

Eoghan Gill brings 25 years of global events experience, including the London 2012 Olympics, the 2015 European Games in Baku, and the Paris 2024 Summer Olympics.

JAM Training

Eoghan Gill

Expo 2030 Training Lead

Eoghan Gill brings 25 years of global events experience, including the London 2012 Olympics, the 2015 European Games in Baku, and the Paris 2024 Summer Olympics.

JAM

Eoghan Gill

Expo 2030 Training Lead

Eoghan Gill brings 25 years of global events experience, including the London 2012 Olympics, the 2015 European Games in Baku, and the Paris 2024 Summer Olympics.

JAM Group

Nourah Olfat

Expo 2030 Senior Advisor

Dynamic leader with 17+ years in events, tourism destination marketing & PR, renowned for high-impact campaigns and transforming destinations into iconic brands.

JAM Group

Nourah Olfat

Expo 2030 Senior Advisor

Dynamic leader with 17+ years in events, tourism destination marketing & PR, renowned for high-impact campaigns and transforming destinations into iconic brands.

JAM

Nourah Olfat

Expo 2030 Senior Advisor

Dynamic leader with 17+ years in events, tourism destination marketing & PR, renowned for high-impact campaigns and transforming destinations into iconic brands.

Our Clients

Our Clients

Our Clients

Contact Us

Contact Us

Contact Us

Office Locations

Riyadh, KSA
Dubai, UAE

Saudi Arabia

+966 53 215 0279

Hamad Tower
Al Olaya
Riyadh

UAE

+971 4 5917 427

European Business Centre
Dubai Investment Park 1
Dubai

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Your Riyadh Expo 2030 partner

Your Riyadh Expo 2030 partner

Copyright @2025 JAM Event Services. All rights reserved

Copyright @2025 JAM Event Services. All rights reserved